Benefits of Amazon Enhanced Brand Content
Amazon Enhanced Brand Content is a new content type that can be created by any brand or agency on Amazon, and is designed to help sellers start conversations with customers.
With this new product, brands and agencies can use the same types of content formats they already know (text, images, video) to create engaging stories that educate and inspire shoppers on Amazon.
The Amazon Enhanced Brand Content (EBC) is a content marketplace on Amazon.com that helps sellers create and promote engaging product descriptions, product reviews, and more.
Amazon Enhanced Brand Content also benefits brands by giving them the opportunity to get customer reviews and feedback on their products, all of which is tied to their brand.
For example, if a brand wants to start selling on Amazon but they don’t have any customer reviews or product descriptions for their products then they can use the platform to get the content that they need.
With the advent of digital marketing, businesses have been looking for more and more ways to reach out to their customers. Traditional marketing practices such as TV ads and newspaper ads are no longer effective. With so many platforms and so little time, brands and marketers have been experimenting with newer forms of advertising. One of these newer forms of advertising is using the Amazon Enhanced Brand Content program.
In this article, we will break down the basics of this program in order to give you a better understanding of how it can be used for your business or brand.
Enhanced Brand Content is an ad format where Amazon delivers rich content, such as videos, images, graphics, and text to their ad spaces.
Amazon Enhanced Brand Content is an ad format where Amazon delivers rich content, such as videos, images, graphics or text to their ad spaces. These ads are designed to be engaging for the viewer – they want them to click on the ad and end up on a retailer page.
When shoppers see Enhanced Brand Content ads on Amazon’s website they see only one advertiser’s product per brand at a time. The brand pays for its competitor’s merchandise not to appear in the advert slot next to it.
There are three types of Enhanced Brand Content Adverts: Video Ads; Image Ads; Text Ads.
Amazon Enhanced Brand Content is a type of advertising platform which provides brands with the ability to publish content to Amazon’s website, apps, and Kindle devices.
Enhanced Brand Content is a section of Amazon where advertisers are able to post their ads along with the product. These ads are not only useful for the advertiser, but also provides more information about the product.
The Enhanced Brand Content program is an advertising service that is available to advertisers on Amazon. Brands can use this platform in order to advertise their products in an informative way. It is available in most countries where Amazon does business, and it has two formats: text-based and video-based. The Enhanced Brand Content program offers benefits to both brands and customers, which makes it a valuable resource for all parties involved.
Amazon Enhanced Brand Content allows merchants to use Amazon product content in their own marketing. Merchants can upload their own copy to the Amazon seller central platform and replace the default images with pictures of their products taken by themselves.
Merchants who use this feature enjoy several benefits including better SEO rankings, deeper insights into what potential customers are looking for, and increased likelihood of making sales.
Amazon enhanced brand content is a service that Amazon offers for businesses to promote their product or service on Amazon platform.
The main advantages of this service are that it provides businesses with an opportunity to advertise through Amazon’s channels which are visited by millions of customers every day. It also enables companies to connect with their customers in new, innovative ways.
The major downside is that the price ranges from $3,000 to $10,000 per month.
Amazon Enhanced Brand Content is a content marketing strategy where Amazon owns the most important touchpoints during the customer’s journey.
Amazon created Enhanced Brand Content to provide a better customer experience. The company knows that they have most of the information about their customers, so they want to provide them with a seamless journey.
One of the main goals of Amazon is to enhance the experience for its customers by providing them with quality content that educates them and ultimately connects them to a product they might be interested in.
Amazon Enhanced Brand Content is a new opportunity for brands and retailers to tell their story and present themselves as experts in their categories.
The Amazon Enhanced Brand Content platform makes it easy to create customized branded content through which you can expand your reach and build your audience. Whether you need product pages, blog posts, customer reviews, or online search engine optimization (SEO), we can help.
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What Is Product Photography?
When you need to start a photography business and you’re trying to decide whether you should do it in the United States or abroad, there are a few things that probably come to mind.
One of those things is just how expensive it can be to do photography work in the U.S. But luckily, most of these expenses can be eliminated by heading off shore and shooting with offshore professionals who specialize in product photography. There are plenty of U.S.-based businesses that outsource product photography work overseas, too.
Product photography is a part of the digital marketing process where a company will take individual photos of their products, then upload these images to the website. In this way, customers can view various aspects of a product in detail before buying it. Product photography in USA is becoming increasingly popular because companies are opting for services that can offer them more detailed and higher quality photographs.
The use cases for Amazon product photography include:
-Showing off a new line or variety of items
-Providing an up close view, giving detail about the item being sold
Including text with the photo to help customers identify certain features
Amazon Product Photography
Product photography is a type of photography that is used to photograph products. These photos are typically taken in a studio or photograph to ensure accuracy and quality.
The product photographs are then uploaded online for customers to purchase products.
This section provides an introduction on how photographers use product photography for Amazon.
Product photography is one of the key ingredients for product success. Amazon Product Photography has been a growing trend as the company has been requiring more and more product photos to keep up with its needs.
Product photography is the process of professionally photographing still or inanimate objects. Product photography can be used to create images for use in marketing, e-commerce and other business contexts.
These are some of the benefits of professional product photography for business:
Increase website conversion rates. A photo of a product on a website is the first impression that you give your customers about your products. If they like what they see, they will likely want to know more about it and click through to buy it. Professionally photographed products increase the chance that customers will click through to buy it because customers love high quality images.
Save time with stock or studio shoots. Professional product photographers offer very fast turnaround times so companies can spend less time photographing products for their site and more time focusing on their core
Product photography is a vital part of a successful ecommerce site.
The product images you use on your website need to be eye-catching, attractive, high-quality and able to demonstrate the benefits of the product. They also need to represent the product accurately and be consistent with your brand values.
This section will cover the types of photography that sellers use to showcase their products on Amazon.
Sellers can upload their products to Amazon’s product catalog, and customers can then purchase them. Sellers also have the option of uploading product photos themselves or hiring a third party to do so.
If done correctly, good quality photos will increase sales conversions by 30% or more.
Product photography is one of the most important part in a product marketing campaign. Product photography is about capturing high-quality product images that are integrated with brands and messaging, so users can get the best possible insights into the products they are thinking of buying.
Amazon is the world’s largest online retailer. They are always changing their product listing photos to make them look more appealing to customers.
Amazon Product Photography is very important for the e-commerce industry. It’s important for Amazon because it’s what they use to show the customer what they’re buying, and it has a big impact on whether people buy or not. There are three types of photos that Amazon shows on their website: headshots, angled shots, and zoomed-in closeups. All of these have different purposes in marketing products online
Amazon Product Photography is a form of photography that captures a product in a manner that presents it in a product lifestyle. Photos are often taken from all angles with the photographer getting close to the product, but not touching it.
There are many success stories of photographers who have grown their client list by shooting Amazon products exclusively on their website.
It’s important for any photographer to know what makes an Amazon product photo great and how they can get started with or without equipment.
How to Boost Sales with Amazon Product packaging
Your product deserves the best packaging
Amazon Product Packaging helps you boost your sales and grow your business.
Product Video Service:
Create branded video ads with beautiful images, voice overs, and music for your products to reach maximum audience with just one click.
Boost sales with Amazon Product Packaging:
Amazon Product Packaging helps simplify the process of product packaging, making it more efficient and cost-effective than ever before. Moreover, our experts are always available to provide advice on how to improve customer satisfaction.
A reliable partner for your business with 100% satisfaction guarantee:
Amazon Product Packaging has over 45 years of experience developing customized packaging solutions for various industries, so you can be sure that you’ll receive personalized attention throughout the whole process.
Amazon has been a powerful influence on the world of products. In particular, Amazon has played a big role in the packaging of products. There are so many different ways that Amazon’s packaging can be used for product packaging.
In the article “How Amazon Redefined Packaging for Product Retailers,” it talks about how Amazon redefined what product packaging should be. The article mentions how “Packaging is not just a tool to convey information to customers anymore; it’s also a marketing tool that reflects brand values and customer experience goals”.
What makes Amazon so special is the packaging. Packaging is everything from the product being shipped from a warehouse to when it arrives at your doorstep. Packaging has a significant impact on the customer’s experience with a company.
The packaging should be designed in such a way that it evokes happy feelings in the customer and also gives them information about what they will be buying.
Amazon has been using this for a while now and it has been very successful for them. They have gone to great lengths in order to ensure that their customers have the best experience possible with their brand by packing every single package with care.
Amazon has just unveiled their new package design, which they have been testing since 2013. The company says that the new design was created with sustainability in mind, and aims to eliminate the excess packaging that is often found with other retailers. The new design includes a smaller cardboard box, which can be used for shipping or storing items around the house.
The company has also introduced a program called Frustration-Free Packaging. It offers any customer who purchases products on Amazon’s website the opportunity to receive their packages in either recyclable or compostable packaging options that are easier to open and don’t require scissors or additional tools.
The packaging is one of the deciding factors for a customer to buy a product from Amazon. The packaging has different sizes, from small to large.
Amazon has to think about the time it takes to deliver a package and how much weight a product needs for a courier service, so that the customer doesn’t have any extra charges on delivery for it. Packaging also includes labels and tags. This will be beneficial since it will help identify the product without opening the box.
The Amazon marketplace is steadily becoming one of the world’s largest retailers. The company has grown to over $1 trillion in value through its wide variety of products, which span across different categories. While many consumers enjoy shopping on Amazon, some customers are unhappy with the company’s product packaging due to the lack of environmental awareness.
Amazon’s product packaging, while cost effective for the company, has come under scrutiny because it is not environmentally friendly. Customers claim that it is over packaged and unnecessary because there are no returns allowed on Amazon purchases. The customer reviews are mixed, with some people claiming that they do not mind the packaging because they are saving money and other claiming that they dislike it because it costs more for them to recycle or dispose of materials than they save by buying from
Amazon is always looking for ways to make their products more convenient. One way they are doing this is by adding packaging to the product itself. This has made it easier for them to ship items in one small box without needing an extra box for packing material.
Packaging has become a key part of the Amazon business model. Packaging helps them put out their products in an eye-catching way that encourages people to buy it. All in all, Amazon’s packaging has helped in making them one of, if not the most successful retailer in America.
Amazon needs to make sure that all products are not covered in their standard package, which might be different for each product. This is because the products would need to be customized to get them ready for sale.
Amazon recently started testing a new method of packaging their products called “Just-in-Time Packaging.” They do this by customizing the packaging at the last minute before shipping. This means that Amazon is able to save on packaging materials and cut down on costs.
How To Pack Your Products for Amazon FBA
Amazon FBA makes fulfilment and distribution simple.
All you have to do? Get your inventory to the warehouses.
Now, whilst the program is designed to make your life as easy as possible, you are still required to meet certain criteria when packaging your products for Amazon FBA.
In this guide, we’ll cover:
- Why does correct packaging matter in the first place?
- The Amazon FBA packaging requirements
- Packaging
- Packaging materials
- Labeling
- Items sold assets
- Items sold as units
- Items sold in cases
- Polybags
- Expiration dates
- Specialized items
- How to get started strong
- Stay on top of your FBA fees with A2X
You might want to bookmark this page or grab a notepad for this one. Let’s get started.
Why Does Correct Packaging for Amazon FBA Matter?
Unfortunately for sellers, it’s not just a question of packing your items into any box you have lying around and sending it off to Amazon. Amazon has some specific packaging requirements for their FBA clients.
It may seem onerous at first but when you think about the below, it’s really just common sense:
- Poorly packaged goods can be damaged in transit.
- Poorly labelled goods may get lost or mixed up.
- Over-packaged goods are wasteful and damaging to the environment.
- Poor packaging could negatively impact the reputation of your business.
All fair points, no?
Amazon takes its packaging requirements seriously and there are penalties for suppliers who fail to comply. For example, Amazon may dispose of your inventory and even block future shipments to its fulfilment centers – not the makings of a successful business model.
Improperly-labelled products may be marked as unsellable, and you might be slapped with a non-compliance fee. Not good.
But don’t worry, it’s all totally avoidable if you just stick to the rules.
Amazon FBA Packaging Requirements
It’s easy to get overwhelmed by the detail of the requirements of Amazon FBA packaging. But if you simply break them down into categories by type of product and shipment, they make a lot of sense.
Plus, the Amazon website has a comprehensive help service within Seller Central that can provide you with advice on packaging and prep requirements.
There are video tutorials with links to more detailed, technical information and plenty of resources to help you learn the ropes.
Remember: Requirements can change at any time, so stay informed and check back in often.
Amazon’s specs cover general packaging requirements, and additional for particular categories including loose products requirements for items sold as sets, boxed units, and particular packaging materials. Let’s take a look at them.
How to Use Amazon Buyer-Seller Messages
Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging.
What are Amazon Buyer-Seller Messages?
lets you communicate with buyers via the buyer-seller messages page. If you have the buyer’s encrypted email address, you can contact a buyer directly from Seller Central.
Amazon’s Terms of Service is clear that all buyer-seller messages must be based on the order status or specific product information. Ideally, you should use Buyer-Seller Messaging to collect needed information to complete an order, or to send other critical messages.
In a nutshell, Amazon states that a message cannot include:
- Any promotions for additional products
- Referrals to third-party products or promotions
- “[Important]” in subject line when it is not necessary to complete an order
- Marketing messaging
- Language that incentivizes positive product reviews
- Language that manipulates seller feedback
- Language that requests removal or update of an existing product review
- More than one request for a product review or seller feedback
- Links that are not necessary to complete the order
- A link to opt-out of messaging
- Logos, if they display or link to your website
- Any content that differs from the contact reason you chose on the Contact Buyer page
- Tracking pixels or images
- Images that do not relate to your brand or company
- Email addresses, telephone numbers, or social media information
- Images of purchased product(s) as Amazon includes those on your behalf
- Emojis or GIFs
- Attachments except for product instructions, warranty information, or invoices
Instead, a message to a buyer should be used to add value to a buyer’s purchase. Enhance the buyer’s shopping experience by going the extra mile with the following messages.
3 Buyer-Seller Messages You Should Start Sending on Amazon
Let’s be clear upfront, sellers may only send one message per order via their seller account. Less is more, so you’ll need to prioritize which need is greater: notifications, feedback, or a review.
1. Ask for Seller Feedback
Seller feedback is a fantastic way to build your reputation on Amazon. Note that seller feedback is not the same thing as product reviews.
2. Ask for Product Reviews
Yes, you can ask buyers to write a product review — but you can’t ask for positive reviews. If you’re going to ask for product reviews then you have to ask everyone — for better or for worse.
3. Send Notification Emails for Confirmation, Shipping, and Delivery
Send shipping notification emails! By mitigating returns and negative product reviews and feedback, you’re on your way to a stellar customer experience.
Ecommerce Video Production
If you are looking for a product video production company for retail or Amazon product video service, you are in the right place. We have helped many online retailers make their e-commerce listings on Amazon, eBay, Shopify, and Etsy stand out with great product videography. This way they can boost their sales without spending too much time and funds on marketing. We understand the specifics of selling online. The customer needs to a product in detail, from different angles. For example, to understand the sizing of the item to see how it will look within an interior. Or simply how to install and use it properly. So the production company needs to be pretty knowledgeable about how both of these factors really work. This includes formats, length, social media platform restrictions, and best practices.
Another vast category of e-commerce goods is items that make your home a better place, especially when we have to spend more time there nowadays. Living rooms and other larger areas are great spots for such productions. Using various models, different indoor and outdoor locations for Apparel eCommerce video production is the best way to highlight your product style and modern look as well as demonstrate the functionality. Accessories product demo for Amazon helps you to stand out in a highly competitive niche.
You should consider several of these types of images from different angles to give consumers a complete picture of what your goods looks like. Since consumers cannot touch or see your item personally, your product photography must do the trick. If your ecommerce photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional photographer can save you money in the long run. Even if you plan to take your own images, you should leave the retouching to the professionals.
Amazon PPC Products
Amazon PPC is everywhere, and Amazon does an excellent job of integrating it into organic search results. In fact, many shoppers click on sponsored listings without necessarily knowing that they are advertisements.
Amazon PPC advertising helps sellers get more sales on Amazon by:
- Increasing Marketplace Visibility: An Amazon ad campaign introduces your product to more shoppers.
- Intensifying Organic Impact: As you sell items with Amazon Sponsored Products, your sales will improve, which will help your organic search position as a result.
- Driving Customer Acquisition: Amazon pay per click is one of the best ways to acquire new customers.
1. Sponsored Products Ads
Sponsored Products Ads are available on both Seller Central and Vendor Central. Because all Amazon sellers can use SPAs, these ads are the go-to. They appear directly in the product results for a keyword.
Sponsored Product Ads are easy to set up and they’re effective. They allow targeting by keyword or ASIN or category, which affords you many options for ad space.
But there’s a flip-side too; because sponsored product campaigns are so prevalent, the competition is fierce. CPCs can be very high, but these product ads should still be a big part of your Amazon advertising strategy.
2. Amazon Sponsored Brands Ads (Formerly Headline Search Ads)
Brand Ads are linked to your store, not your Amazon product can be a powerful showcase for brands selling on Amazon because buyers interested in a particular brand can view multiple products. Sponsored Display Ads can appear above and within search results, as well as next the the product detail page.
Amazon Packaging Design Services
Amazon Packaging Design Services, of your product, packaging, and/or label affect:
- Perceived quality of the product.
- Perceived prestige of your brand and product.
- The potential customer’s emotions towards your product.
- The amount customers are willing to pay!!
- How easily you are able to catch a prospective customer’s eye, driving them to click into your listing.
- The number of customers that visit your website post-purchase (key to building your own email list and brand following).
- Long-Lasting Brand loyalty
- Shipping and logistics companies want brands to ship smaller packages, and right-sizing began with optimizing packaging sizes for sea containers to mitigate logistics costs for products coming to North America from Asia. Smaller packages take up less room, which means logistics companies like Amazon, UPS, and FedEx would get more out for delivery per driver per day. Efficiency and cost savings drive the demand for right-sized packaging in the shipping and logistics companies.
- Retailers (both brick-and-mortar and eCommerce) want a more pleasing customer unboxing experience, efficient packaging not only in response to consumer demand but also because it reduces waste, takes up less room in inventories, and helps to ensure safe delivery to end-users.
- Consumers want brands to ship in more efficient containers. The idea of “shipping air” has led consumers to demand guilt-free and frustration-free packaging from their online and brick-and-mortar retailers like Amazon and Walmart, respectively.
How to Add Video to Your Amazon Listing
So why is this update so important for Amazon sellers? Here are five reasons why sellers should take advantage of this feature:
- The number one reason for using video in your product listings? Video converts more customers.
- Videos are far more engaging to present information and demand more customer attention compared to text and images.
- Videos have higher retention rates so sellers can create video content to get the message across to customers.
- Having a video showing how your product works or fits will answer any questions customers might have thus saving you from potential negative reviews.
- Videos are great for SEO. A lot of companies are putting priorities on video content and including a video in your product listing will increase the likelihood that your customers will find you when searching for relevant information.
How To Upload A Video To Your Amazon Listing
Step 1 – Navigate to Upload & Manage Videos
Navigate to “Upload & Manage Videos” under the “Inventory” tab as shown in the image below.
Step 2 – Upload Video
Click “Upload Video” and find and select your video file.
Step 3 – Enter Video Details
The final step is to insert details of the video. Use a thumbnail that represents the video and have your main product keywords in your video title. Select the ASINs relating to the video and click the “Submit” button to send to Amazon for approval.
Every seller has the opportunity to become brand registered, this opens a plethora of marketing opportunities including video content. Take initiative, get brand registered and capture low hanging sales from competitors who fail to take advantage of this new listing strategy. An investment in high-quality video content will pay dividends well into the future, elevating your listing above the competition, increasing conversion rates, and growing your business.
Amazon Keyword Ranking Service
Amazon customers find you by using keywords to search the site. An effective Amazon keyword tracker gives you the edge in this critical competition for buyer attention.
Where do you rank for the most important keywords for your product?
Visualize keyword ranking with comprehensive graphs. Being able to see your rank and spot trends helps you manage more effectively. Add notes, mark changes, and gain critical oversight of your keywords.
Master keywords for any product. Use split testing, sort, and review results. Find the keywords you rank for organically, and then target those to supercharge your bids’ effectiveness. Daily updates to the number of reviews and star ratings give you a quick analysis of your sales volume changes. See where your competitors rank.
Knowing Your Amazon Keywords
As complicated as it sometimes seems, it is vital to know your Amazon keywords and their performance. People find your product on Amazon by searching for keywords.
Unless the buyer knows to look for your brand specifically, you’re going to be competing for their attention with other sellers who have a product like yours. The customer searches “shoes,” and everyone selling shoes comes up.
Who wins that free-for-all? The seller who ranks the highest for the search term “shoes”.
This is where the game begins, and this is where the importance of a useful Amazon keyword tracking software becomes paramount.
The Ultimate Amazon Keyword Tracker
Our Amazon Keyword Tracker helps you rise to the top. How? With even one product, you’re likely managing dozens, if not hundreds of keywords, and that can get overwhelming fast. How do you discover how each keyword is doing?
Let’s say you have taken the time to prune your keywords with our Amazon keyword refinement tool. If you have already done that, how do you keep your keyword selections current? You would have to check the rankings for hundreds of keywords every day. And how do you view, compare and make sense of the results