Amazon PPC is everywhere, and Amazon does an excellent job of integrating it into organic search results. In fact, many shoppers click on sponsored listings without necessarily knowing that they are advertisements.
Amazon PPC advertising helps sellers get more sales on Amazon by:
- Increasing Marketplace Visibility: An Amazon ad campaign introduces your product to more shoppers.
- Intensifying Organic Impact: As you sell items with Amazon Sponsored Products, your sales will improve, which will help your organic search position as a result.
- Driving Customer Acquisition: Amazon pay per click is one of the best ways to acquire new customers.
1. Sponsored Products Ads
Sponsored Products Ads are available on both Seller Central and Vendor Central. Because all Amazon sellers can use SPAs, these ads are the go-to. They appear directly in the product results for a keyword.
Sponsored Product Ads are easy to set up and they’re effective. They allow targeting by keyword or ASIN or category, which affords you many options for ad space.
But there’s a flip-side too; because sponsored product campaigns are so prevalent, the competition is fierce. CPCs can be very high, but these product ads should still be a big part of your Amazon advertising strategy.
2. Amazon Sponsored Brands Ads (Formerly Headline Search Ads)
Brand Ads are linked to your store, not your Amazon product can be a powerful showcase for brands selling on Amazon because buyers interested in a particular brand can view multiple products. Sponsored Display Ads can appear above and within search results, as well as next the the product detail page.