Yes, we do hire talented models to reflect real-life situations in which your product may be used. It means writing the script and discussing with the client what practical shots will highlight the primary features of the product. In some situations, stock photos work best and at other times we have to opt for the videos that are more vibrant and help your customer better relate to the product. Product videography that helps showcase your product’s real-life use definitely has a more positive impact on the sales.

Not every seller on Amazon can use videos to market their products or listings. There are two categories of products that can use this service. The marketplace sellers who already have a brand registered in the Amazon Brand Registry can use the videos and A+ content, also known as EBC (Enhanced Brand Content) via the Seller Central. Vendors that own the brand as the manufacturers can use the videos for Amazon product listings to market them as a wholesaler. They can use the option of A+ Content via the Vendor Central.

There is no cost of adding your video to your Amazon product listing. However, you must be aware that your brand has to be registered in the marketplace as a seller. If that is already taken care of, you can also add your video to your Amazon storefront. However, for vendors, they have to pay extra cost for using the product video and there is a variation in that depending on the ASIN and product category. Still, it is free to post a customer review video for the brands and sellers. However, you must not try to directly influence it.