Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging.
What are Amazon Buyer-Seller Messages?
lets you communicate with buyers via the buyer-seller messages page. If you have the buyer’s encrypted email address, you can contact a buyer directly from Seller Central.
Amazon’s Terms of Service is clear that all buyer-seller messages must be based on the order status or specific product information. Ideally, you should use Buyer-Seller Messaging to collect needed information to complete an order, or to send other critical messages.
In a nutshell, Amazon states that a message cannot include:
- Any promotions for additional products
- Referrals to third-party products or promotions
- “[Important]” in subject line when it is not necessary to complete an order
- Marketing messaging
- Language that incentivizes positive product reviews
- Language that manipulates seller feedback
- Language that requests removal or update of an existing product review
- More than one request for a product review or seller feedback
- Links that are not necessary to complete the order
- A link to opt-out of messaging
- Logos, if they display or link to your website
- Any content that differs from the contact reason you chose on the Contact Buyer page
- Tracking pixels or images
- Images that do not relate to your brand or company
- Email addresses, telephone numbers, or social media information
- Images of purchased product(s) as Amazon includes those on your behalf
- Emojis or GIFs
- Attachments except for product instructions, warranty information, or invoices
Instead, a message to a buyer should be used to add value to a buyer’s purchase. Enhance the buyer’s shopping experience by going the extra mile with the following messages.
3 Buyer-Seller Messages You Should Start Sending on Amazon
Let’s be clear upfront, sellers may only send one message per order via their seller account. Less is more, so you’ll need to prioritize which need is greater: notifications, feedback, or a review.
1. Ask for Seller Feedback
Seller feedback is a fantastic way to build your reputation on Amazon. Note that seller feedback is not the same thing as product reviews.
2. Ask for Product Reviews
Yes, you can ask buyers to write a product review — but you can’t ask for positive reviews. If you’re going to ask for product reviews then you have to ask everyone — for better or for worse.
3. Send Notification Emails for Confirmation, Shipping, and Delivery
Send shipping notification emails! By mitigating returns and negative product reviews and feedback, you’re on your way to a stellar customer experience.
If you are looking for a product video production company for retail or Amazon product video service, you are in the right place. We have helped many online retailers make their e-commerce listings on Amazon, eBay, Shopify, and Etsy stand out with great product videography. This way they can boost their sales without spending too much time and funds on marketing. We understand the specifics of selling online. The customer needs to a product in detail, from different angles. For example, to understand the sizing of the item to see how it will look within an interior. Or simply how to install and use it properly. So the production company needs to be pretty knowledgeable about how both of these factors really work. This includes formats, length, social media platform restrictions, and best practices.
Another vast category of e-commerce goods is items that make your home a better place, especially when we have to spend more time there nowadays. Living rooms and other larger areas are great spots for such productions. Using various models, different indoor and outdoor locations for Apparel eCommerce video production is the best way to highlight your product style and modern look as well as demonstrate the functionality. Accessories product demo for Amazon helps you to stand out in a highly competitive niche.
You should consider several of these types of images from different angles to give consumers a complete picture of what your goods looks like. Since consumers cannot touch or see your item personally, your product photography must do the trick. If your ecommerce photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional photographer can save you money in the long run. Even if you plan to take your own images, you should leave the retouching to the professionals.
Amazon PPC is everywhere, and Amazon does an excellent job of integrating it into organic search results. In fact, many shoppers click on sponsored listings without necessarily knowing that they are advertisements.
Amazon PPC advertising helps sellers get more sales on Amazon by:
- Increasing Marketplace Visibility: An Amazon ad campaign introduces your product to more shoppers.
- Intensifying Organic Impact: As you sell items with Amazon Sponsored Products, your sales will improve, which will help your organic search position as a result.
- Driving Customer Acquisition: Amazon pay per click is one of the best ways to acquire new customers.
1. Sponsored Products Ads
Sponsored Products Ads are available on both Seller Central and Vendor Central. Because all Amazon sellers can use SPAs, these ads are the go-to. They appear directly in the product results for a keyword.
Sponsored Product Ads are easy to set up and they’re effective. They allow targeting by keyword or ASIN or category, which affords you many options for ad space.
But there’s a flip-side too; because sponsored product campaigns are so prevalent, the competition is fierce. CPCs can be very high, but these product ads should still be a big part of your Amazon advertising strategy.
2. Amazon Sponsored Brands Ads (Formerly Headline Search Ads)
Brand Ads are linked to your store, not your Amazon product can be a powerful showcase for brands selling on Amazon because buyers interested in a particular brand can view multiple products. Sponsored Display Ads can appear above and within search results, as well as next the the product detail page.
Amazon Packaging Design Services, of your product, packaging, and/or label affect:
- Perceived quality of the product.
- Perceived prestige of your brand and product.
- The potential customer’s emotions towards your product.
- The amount customers are willing to pay!!
- How easily you are able to catch a prospective customer’s eye, driving them to click into your listing.
- The number of customers that visit your website post-purchase (key to building your own email list and brand following).
- Long-Lasting Brand loyalty
- Shipping and logistics companies want brands to ship smaller packages, and right-sizing began with optimizing packaging sizes for sea containers to mitigate logistics costs for products coming to North America from Asia. Smaller packages take up less room, which means logistics companies like Amazon, UPS, and FedEx would get more out for delivery per driver per day. Efficiency and cost savings drive the demand for right-sized packaging in the shipping and logistics companies.
- Retailers (both brick-and-mortar and eCommerce) want a more pleasing customer unboxing experience, efficient packaging not only in response to consumer demand but also because it reduces waste, takes up less room in inventories, and helps to ensure safe delivery to end-users.
- Consumers want brands to ship in more efficient containers. The idea of “shipping air” has led consumers to demand guilt-free and frustration-free packaging from their online and brick-and-mortar retailers like Amazon and Walmart, respectively.
So why is this update so important for Amazon sellers? Here are five reasons why sellers should take advantage of this feature:
- The number one reason for using video in your product listings? Video converts more customers.
- Videos are far more engaging to present information and demand more customer attention compared to text and images.
- Videos have higher retention rates so sellers can create video content to get the message across to customers.
- Having a video showing how your product works or fits will answer any questions customers might have thus saving you from potential negative reviews.
- Videos are great for SEO. A lot of companies are putting priorities on video content and including a video in your product listing will increase the likelihood that your customers will find you when searching for relevant information.
How To Upload A Video To Your Amazon Listing
Step 1 – Navigate to Upload & Manage Videos
Navigate to “Upload & Manage Videos” under the “Inventory” tab as shown in the image below.
Step 2 – Upload Video
Click “Upload Video” and find and select your video file.
Step 3 – Enter Video Details
The final step is to insert details of the video. Use a thumbnail that represents the video and have your main product keywords in your video title. Select the ASINs relating to the video and click the “Submit” button to send to Amazon for approval.
Every seller has the opportunity to become brand registered, this opens a plethora of marketing opportunities including video content. Take initiative, get brand registered and capture low hanging sales from competitors who fail to take advantage of this new listing strategy. An investment in high-quality video content will pay dividends well into the future, elevating your listing above the competition, increasing conversion rates, and growing your business.
Amazon customers find you by using keywords to search the site. An effective Amazon keyword tracker gives you the edge in this critical competition for buyer attention.
Where do you rank for the most important keywords for your product?
Visualize keyword ranking with comprehensive graphs. Being able to see your rank and spot trends helps you manage more effectively. Add notes, mark changes, and gain critical oversight of your keywords.
Master keywords for any product. Use split testing, sort, and review results. Find the keywords you rank for organically, and then target those to supercharge your bids’ effectiveness. Daily updates to the number of reviews and star ratings give you a quick analysis of your sales volume changes. See where your competitors rank.
Knowing Your Amazon Keywords
As complicated as it sometimes seems, it is vital to know your Amazon keywords and their performance. People find your product on Amazon by searching for keywords.
Unless the buyer knows to look for your brand specifically, you’re going to be competing for their attention with other sellers who have a product like yours. The customer searches “shoes,” and everyone selling shoes comes up.
Who wins that free-for-all? The seller who ranks the highest for the search term “shoes”.
This is where the game begins, and this is where the importance of a useful Amazon keyword tracking software becomes paramount.
The Ultimate Amazon Keyword Tracker
Our Amazon Keyword Tracker helps you rise to the top. How? With even one product, you’re likely managing dozens, if not hundreds of keywords, and that can get overwhelming fast. How do you discover how each keyword is doing?
Let’s say you have taken the time to prune your keywords with our Amazon keyword refinement tool. If you have already done that, how do you keep your keyword selections current? You would have to check the rankings for hundreds of keywords every day. And how do you view, compare and make sense of the results
Amazon a to z Services
Amazon is a global e-commerce company that offers a wide range of services for both online and offline.
It offers its customers with a wide range of services including computer storage and cloud computing, computing, networking, digital media, and advertising.
Amazon started as an online bookstore in Seattle where it sold books via the Internet from 1995 to 2016 when it re-branded itself as Amazon Books. As of September 2017 Amazon has expanded to sell televisions and appliances as well as other products like Prime Pantry which offer delivery services.
Amazon’s revenue have increased each year since 1999 when it made $1 billion. That revenue increased to $178 billion in 2018. The company expects to make over $33 billion in operating income on sales of more than $560 billion by the end of 2019 – making
Amazon a to z Services are services that Amazon has created in the past few years. They cover a wide range of products for customers and are generally easier for people to use.
Amazon has been profitable from their first day of business and is now valued at 1 trillion dollars. Although many see Amazon as simply a retailer, their services such as Amazon a to z, Prime Now, and Amazon Web Services have made them one of the leading corporations in the world.
The most popular aspect of Amazon is its online shopping platform where customers can find anything they need with just a few clicks on their computer or phone, but that’s not all they offer.
Picking up on trends quickly, Amazon has continued to provide new features into its ever-growing field which keeps consumers coming back
Amazon provides services like Prime, Amazon Web Services, Amazon Pantry, and more. These services are divided into two sections – a to z and z to a. The former is can be categorized by the most commonly searched product or service on the website. The latter has various categories of products/services that are not as popular but still available for purchase with an Amazon Prime trial membership for free.
Amazon offers a wide range of services including:
Amazon a to z Services: Amazon has many services that offer a to z service for businesses. These include, but are not limited to, listing and selling your goods on the site, as well as using Amazon Web Services (AWS) and fulfillment.
Amazon a to z Services is a part of the Amazon Web Services platform. It is the largest suite of web services in the world with more than one hundred and ninety-five million active users worldwide.
One of the most popular use cases for Amazon a to z Services is when it’s used by content writing agencies to create client websites.
Amazon a to z Services includes Amazon Appstore, Amazon Publishing Services, Amazon Web Services, and others.
Many service providers like web design firms and content agencies are using the services to earn revenue for their work.
The services provide a shift in the way business is carried out with customers having more access to their product or service through various marketing channels without having to go through third parties.
Amazon a to z Services is the name of Amazon’s one-page company overview. The company overview has a list of a to z services that Amazon offers. For example, it has a list of its top 10 best selling items.
Although there is no apparent reason for this term, it is thought the name came from an ad campaign that Amazon ran in 1980s and 1990s, which was called “Amazon’s A to Z” and showed how easy it was to buy stuff from Amazon.
Amazon a to z Services are services offered by Amazon that make it easy for anyone to find products from start to finish.
The a-z list has been compiled by Amazon’s editors and can help those who are looking for something specific or may have an unusual item in mind.
Amazon a-z Services have different categories that include Best Sellers, New Releases, Deals of the Day, Top Sellers and Search.
Amazon is a one-stop shop for almost all things that you could possibly need. From a-z list of services, Amazon has made it easier to find everything you need without even having to leave your house.
Amazon offers over 30 different services and they are meant to be different in their own unique way. For example, Amazon Web Services is a cloud computing service that offers large-scale computing at the lowest price available. Another service is Amazon Prime which allows shoppers to buy products with a subscription that includes free shipping and early access.
This section covers how many businesses use the Amazon a to z Services which includes over 30 different services offered by Amazon.
Amazon has established a wide range of services – Amazon Web Services, Amazon Prime, Kindle, Audible and more.
These services have become crucial for the company in order to provide its customers with everything they need. From shipping to television and movie streaming/downloading, Amazon provides a one-stop shop for shoppers.
Amazon has recently announced that it is planning on creating an AI-powered voice service that will handle customer service calls on behalf of its human employees. This would allow the company to free up their employees from mundane tasks in order to focus on things that are more important like customer interactions or product research.
Amazon has been providing services for a long time now, with something for everyone and every budget.
Amazon provides its own a to z services that are in need of content as well. The Amazon services include online stores, online selling tools, websites, Kindle publishing tools and more.
Amazon also provides help with finding people. Amazon service includes ads that you can find on Amazon’s website or by simply using the search bar which will help you find people near your location or any location of your choosing.
Amazon has services in many industries that cater to specific needs. From transportation to retail, they are the top of the line and offer a wide variety of services.
Amazon has a lot of services that are not as well-known as their Amazon Prime service. With these Amazon a to z Services, customers can get all their shopping and shipping needs fulfilled.
Amazon’s ecommerce platform is one of their strongest points and is becoming more important for online retailers with the rise in new technology.
Discover how your non-Amazon digital marketing tactics are helping drive sales on Amazon. Our demand-side platform provides advanced tools for buying ad placements both on and off Amazon. Help drive consideration of your products by educating and interacting with customers in shoppable live streams
Amazon audio ads help brands connect with audiences as they listen to Amazon Music’s free ad-supported tier. Generate awareness for your brand with innovative, customized advertising experiences. Drive brand discovery and consideration with curated lifestyle imagery in your brand’s feed on Amazon. Boost brand awareness with your logo and a customized headline in ads that appear in search results.
Grow your business by reaching relevant audiences on and off Amazon using this new self-service advertising solution. Improve visibility of individual products with ads that appear in search results and on product pages. Combine sight, sound, and motion in ads on Amazon sites, devices like Fire Tablet, and across the web.
Selling on Amazon can be tough sometimes because there are so many merchants on there, all trying to do the same thing you are: woo customers into being buyers and increase your profit margin while your competitors decrease theirs. To that end, Amazon Enhanced Brand Content can help your page stand out, but only if done right. Repricer.com can help you get on the other side of the success fence.
What is Amazon Enhanced Brand Content?
When done correctly, EBC on product pages can help increase traffic, conversion rates, and sales by giving the buyer extra information they need to make an educated purchasing decision. For example, you can arrange images and text into different blocks to draw the user’s eye to key points, helping differentiate your listing by adding a personal and creative touch.
Criteria for Adding EBC to Your Pages
The most important criterion is that you’re a brand-registered seller, which means your brand has a registered trademark attached to it. If you haven’t registered your brand, you need to do so first to have the feature activated on your page. It’s fairly easy to do so, but make sure your desired trademark is first available and second doesn’t sound too similar to existing trademarks.
When the seller is ready to list inventory to be sold on Amazon, he must create a listing with specific detailed information about the product for sale. To create a listing, the seller should go to the Seller Central page and click on Add a Product (to create the listing) or Manage Inventory (to edit or change a listing).
Choosing the Correct Detail Page
It is important for the seller to choose the correct detail page that matches the inventory to be sold so that the buyer purchases the correct product. If the seller has inventory that is already being sold on Amazon, he may use the copy to a new product feature to quickly create a new product detail page for their inventory. Although much of the information may be the same
Specifying Product Condition
Specify what type of condition the product is in, whether it is new or used, and if it has any damages.
Selecting a Shipping Method
When the seller chooses a shipping method, it must be decided whether to ship using Fulfillment By Amazon (FBA) or Fulfillment By Merchant (FBM). Once he clicks Save and Finish, the products listed will be ready to sell. It takes roughly 15 minutes for the product to appear on Amazon.