The moment you walk into a grocery store or supermarket, you are immediately bombarded with an array of brightly colored goods. There’s no mistaking the red and white of a Coca-Cola. You can notice that bright-red bottle of Heinz ketchup from a mile away. The identities of these iconic brands are crystal clear for everybody who has come across them. Just the colors are enough to evoke an emotive response from a customer.
Online retail plays by the same rules. But how can you build a visual identity for your brand that evokes the same response? Well, we start with the packaging.
Importance Of Amazon product packaging
The purchasing experience does not end once the order is placed. Remember the excitement that you feel when unwrapping a present? Most people feel the same sense of excitement when opening their Amazon package. So, your packaging is the first impression that your product is going to make. Sellers need to make sure that it is the best impression.
The first thing sellers need to do is make sure the packaging is sturdy enough to protect the product in transit. That is the primary function of Amazon product packaging in the first place. No seller wants their products to be returned because of damage during shipping.
Sturdy packaging is the bare minimum and doesn’t help a product stand out. To create a lasting impression and enhance the customer experience, the packaging needs to be appealing and informative.