Amazon FBA makes fulfilment and distribution simple.
All you have to do? Get your inventory to the warehouses.
Now, whilst the program is designed to make your life as easy as possible, you are still required to meet certain criteria when packaging your products for Amazon FBA.
In this guide, we’ll cover:
- Why does correct packaging matter in the first place?
- The Amazon FBA packaging requirements
- Packaging materials
- Items sold assets
- Items sold as units
- Items sold in cases
- Expiration dates
- Specialized items
- How to get started strong
- Stay on top of your FBA fees with A2X
You might want to bookmark this page or grab a notepad for this one. Let’s get started.
Why Does Correct Packaging for Amazon FBA Matter?
Unfortunately for sellers, it’s not just a question of packing your items into any box you have lying around and sending it off to Amazon. Amazon has some specific packaging requirements for their FBA clients.
It may seem onerous at first but when you think about the below, it’s really just common sense:
- Poorly packaged goods can be damaged in transit.
- Poorly labelled goods may get lost or mixed up.
- Over-packaged goods are wasteful and damaging to the environment.
- Poor packaging could negatively impact the reputation of your business.
All fair points, no?
Amazon takes its packaging requirements seriously and there are penalties for suppliers who fail to comply. For example, Amazon may dispose of your inventory and even block future shipments to its fulfilment centers – not the makings of a successful business model.
Improperly-labelled products may be marked as unsellable, and you might be slapped with a non-compliance fee. Not good.
But don’t worry, it’s all totally avoidable if you just stick to the rules.
Amazon FBA Packaging Requirements
It’s easy to get overwhelmed by the detail of the requirements of Amazon FBA packaging. But if you simply break them down into categories by type of product and shipment, they make a lot of sense.
Plus, the Amazon website has a comprehensive help service within Seller Central that can provide you with advice on packaging and prep requirements.
There are video tutorials with links to more detailed, technical information and plenty of resources to help you learn the ropes.
Remember: Requirements can change at any time, so stay informed and check back in often.
Amazon’s specs cover general packaging requirements, and additional for particular categories including loose products requirements for items sold as sets, boxed units, and particular packaging materials. Let’s take a look at them.
If you are looking for a product video production company for retail or Amazon product video service, you are in the right place. We have helped many online retailers make their e-commerce listings on Amazon, eBay, Shopify, and Etsy stand out with great product videography. This way they can boost their sales without spending too much time and funds on marketing. We understand the specifics of selling online. The customer needs to a product in detail, from different angles. For example, to understand the sizing of the item to see how it will look within an interior. Or simply how to install and use it properly. So the production company needs to be pretty knowledgeable about how both of these factors really work. This includes formats, length, social media platform restrictions, and best practices.
Another vast category of e-commerce goods is items that make your home a better place, especially when we have to spend more time there nowadays. Living rooms and other larger areas are great spots for such productions. Using various models, different indoor and outdoor locations for Apparel eCommerce video production is the best way to highlight your product style and modern look as well as demonstrate the functionality. Accessories product demo for Amazon helps you to stand out in a highly competitive niche.
You should consider several of these types of images from different angles to give consumers a complete picture of what your goods looks like. Since consumers cannot touch or see your item personally, your product photography must do the trick. If your ecommerce photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional photographer can save you money in the long run. Even if you plan to take your own images, you should leave the retouching to the professionals.
Amazon PPC is everywhere, and Amazon does an excellent job of integrating it into organic search results. In fact, many shoppers click on sponsored listings without necessarily knowing that they are advertisements.
Amazon PPC advertising helps sellers get more sales on Amazon by:
- Increasing Marketplace Visibility: An Amazon ad campaign introduces your product to more shoppers.
- Intensifying Organic Impact: As you sell items with Amazon Sponsored Products, your sales will improve, which will help your organic search position as a result.
- Driving Customer Acquisition: Amazon pay per click is one of the best ways to acquire new customers.
1. Sponsored Products Ads
Sponsored Products Ads are available on both Seller Central and Vendor Central. Because all Amazon sellers can use SPAs, these ads are the go-to. They appear directly in the product results for a keyword.
Sponsored Product Ads are easy to set up and they’re effective. They allow targeting by keyword or ASIN or category, which affords you many options for ad space.
But there’s a flip-side too; because sponsored product campaigns are so prevalent, the competition is fierce. CPCs can be very high, but these product ads should still be a big part of your Amazon advertising strategy.
2. Amazon Sponsored Brands Ads (Formerly Headline Search Ads)
Brand Ads are linked to your store, not your Amazon product can be a powerful showcase for brands selling on Amazon because buyers interested in a particular brand can view multiple products. Sponsored Display Ads can appear above and within search results, as well as next the the product detail page.
Amazon Packaging Design Services, of your product, packaging, and/or label affect:
- Perceived quality of the product.
- Perceived prestige of your brand and product.
- The potential customer’s emotions towards your product.
- The amount customers are willing to pay!!
- How easily you are able to catch a prospective customer’s eye, driving them to click into your listing.
- The number of customers that visit your website post-purchase (key to building your own email list and brand following).
- Long-Lasting Brand loyalty
- Shipping and logistics companies want brands to ship smaller packages, and right-sizing began with optimizing packaging sizes for sea containers to mitigate logistics costs for products coming to North America from Asia. Smaller packages take up less room, which means logistics companies like Amazon, UPS, and FedEx would get more out for delivery per driver per day. Efficiency and cost savings drive the demand for right-sized packaging in the shipping and logistics companies.
- Retailers (both brick-and-mortar and eCommerce) want a more pleasing customer unboxing experience, efficient packaging not only in response to consumer demand but also because it reduces waste, takes up less room in inventories, and helps to ensure safe delivery to end-users.
- Consumers want brands to ship in more efficient containers. The idea of “shipping air” has led consumers to demand guilt-free and frustration-free packaging from their online and brick-and-mortar retailers like Amazon and Walmart, respectively.
So why is this update so important for Amazon sellers? Here are five reasons why sellers should take advantage of this feature:
- The number one reason for using video in your product listings? Video converts more customers.
- Videos are far more engaging to present information and demand more customer attention compared to text and images.
- Videos have higher retention rates so sellers can create video content to get the message across to customers.
- Having a video showing how your product works or fits will answer any questions customers might have thus saving you from potential negative reviews.
- Videos are great for SEO. A lot of companies are putting priorities on video content and including a video in your product listing will increase the likelihood that your customers will find you when searching for relevant information.
How To Upload A Video To Your Amazon Listing
Step 1 – Navigate to Upload & Manage Videos
Navigate to “Upload & Manage Videos” under the “Inventory” tab as shown in the image below.
Step 2 – Upload Video
Click “Upload Video” and find and select your video file.
Step 3 – Enter Video Details
The final step is to insert details of the video. Use a thumbnail that represents the video and have your main product keywords in your video title. Select the ASINs relating to the video and click the “Submit” button to send to Amazon for approval.
Every seller has the opportunity to become brand registered, this opens a plethora of marketing opportunities including video content. Take initiative, get brand registered and capture low hanging sales from competitors who fail to take advantage of this new listing strategy. An investment in high-quality video content will pay dividends well into the future, elevating your listing above the competition, increasing conversion rates, and growing your business.
Amazon a to z Services
Amazon is a global e-commerce company that offers a wide range of services for both online and offline.
It offers its customers with a wide range of services including computer storage and cloud computing, computing, networking, digital media, and advertising.
Amazon started as an online bookstore in Seattle where it sold books via the Internet from 1995 to 2016 when it re-branded itself as Amazon Books. As of September 2017 Amazon has expanded to sell televisions and appliances as well as other products like Prime Pantry which offer delivery services.
Amazon’s revenue have increased each year since 1999 when it made $1 billion. That revenue increased to $178 billion in 2018. The company expects to make over $33 billion in operating income on sales of more than $560 billion by the end of 2019 – making
Amazon a to z Services are services that Amazon has created in the past few years. They cover a wide range of products for customers and are generally easier for people to use.
Amazon has been profitable from their first day of business and is now valued at 1 trillion dollars. Although many see Amazon as simply a retailer, their services such as Amazon a to z, Prime Now, and Amazon Web Services have made them one of the leading corporations in the world.
The most popular aspect of Amazon is its online shopping platform where customers can find anything they need with just a few clicks on their computer or phone, but that’s not all they offer.
Picking up on trends quickly, Amazon has continued to provide new features into its ever-growing field which keeps consumers coming back
Amazon provides services like Prime, Amazon Web Services, Amazon Pantry, and more. These services are divided into two sections – a to z and z to a. The former is can be categorized by the most commonly searched product or service on the website. The latter has various categories of products/services that are not as popular but still available for purchase with an Amazon Prime trial membership for free.
Amazon offers a wide range of services including:
Amazon a to z Services: Amazon has many services that offer a to z service for businesses. These include, but are not limited to, listing and selling your goods on the site, as well as using Amazon Web Services (AWS) and fulfillment.
Amazon a to z Services is a part of the Amazon Web Services platform. It is the largest suite of web services in the world with more than one hundred and ninety-five million active users worldwide.
One of the most popular use cases for Amazon a to z Services is when it’s used by content writing agencies to create client websites.
Amazon a to z Services includes Amazon Appstore, Amazon Publishing Services, Amazon Web Services, and others.
Many service providers like web design firms and content agencies are using the services to earn revenue for their work.
The services provide a shift in the way business is carried out with customers having more access to their product or service through various marketing channels without having to go through third parties.
Amazon a to z Services is the name of Amazon’s one-page company overview. The company overview has a list of a to z services that Amazon offers. For example, it has a list of its top 10 best selling items.
Although there is no apparent reason for this term, it is thought the name came from an ad campaign that Amazon ran in 1980s and 1990s, which was called “Amazon’s A to Z” and showed how easy it was to buy stuff from Amazon.
Amazon a to z Services are services offered by Amazon that make it easy for anyone to find products from start to finish.
The a-z list has been compiled by Amazon’s editors and can help those who are looking for something specific or may have an unusual item in mind.
Amazon a-z Services have different categories that include Best Sellers, New Releases, Deals of the Day, Top Sellers and Search.
Amazon is a one-stop shop for almost all things that you could possibly need. From a-z list of services, Amazon has made it easier to find everything you need without even having to leave your house.
Amazon offers over 30 different services and they are meant to be different in their own unique way. For example, Amazon Web Services is a cloud computing service that offers large-scale computing at the lowest price available. Another service is Amazon Prime which allows shoppers to buy products with a subscription that includes free shipping and early access.
This section covers how many businesses use the Amazon a to z Services which includes over 30 different services offered by Amazon.
Amazon has established a wide range of services – Amazon Web Services, Amazon Prime, Kindle, Audible and more.
These services have become crucial for the company in order to provide its customers with everything they need. From shipping to television and movie streaming/downloading, Amazon provides a one-stop shop for shoppers.
Amazon has recently announced that it is planning on creating an AI-powered voice service that will handle customer service calls on behalf of its human employees. This would allow the company to free up their employees from mundane tasks in order to focus on things that are more important like customer interactions or product research.
Amazon has been providing services for a long time now, with something for everyone and every budget.
Amazon provides its own a to z services that are in need of content as well. The Amazon services include online stores, online selling tools, websites, Kindle publishing tools and more.
Amazon also provides help with finding people. Amazon service includes ads that you can find on Amazon’s website or by simply using the search bar which will help you find people near your location or any location of your choosing.
Amazon has services in many industries that cater to specific needs. From transportation to retail, they are the top of the line and offer a wide variety of services.
Amazon has a lot of services that are not as well-known as their Amazon Prime service. With these Amazon a to z Services, customers can get all their shopping and shipping needs fulfilled.
Amazon’s ecommerce platform is one of their strongest points and is becoming more important for online retailers with the rise in new technology.
Discover how your non-Amazon digital marketing tactics are helping drive sales on Amazon. Our demand-side platform provides advanced tools for buying ad placements both on and off Amazon. Help drive consideration of your products by educating and interacting with customers in shoppable live streams
Amazon audio ads help brands connect with audiences as they listen to Amazon Music’s free ad-supported tier. Generate awareness for your brand with innovative, customized advertising experiences. Drive brand discovery and consideration with curated lifestyle imagery in your brand’s feed on Amazon. Boost brand awareness with your logo and a customized headline in ads that appear in search results.
Grow your business by reaching relevant audiences on and off Amazon using this new self-service advertising solution. Improve visibility of individual products with ads that appear in search results and on product pages. Combine sight, sound, and motion in ads on Amazon sites, devices like Fire Tablet, and across the web.
Selling on Amazon can be tough sometimes because there are so many merchants on there, all trying to do the same thing you are: woo customers into being buyers and increase your profit margin while your competitors decrease theirs. To that end, Amazon Enhanced Brand Content can help your page stand out, but only if done right. Repricer.com can help you get on the other side of the success fence.
What is Amazon Enhanced Brand Content?
When done correctly, EBC on product pages can help increase traffic, conversion rates, and sales by giving the buyer extra information they need to make an educated purchasing decision. For example, you can arrange images and text into different blocks to draw the user’s eye to key points, helping differentiate your listing by adding a personal and creative touch.
Criteria for Adding EBC to Your Pages
The most important criterion is that you’re a brand-registered seller, which means your brand has a registered trademark attached to it. If you haven’t registered your brand, you need to do so first to have the feature activated on your page. It’s fairly easy to do so, but make sure your desired trademark is first available and second doesn’t sound too similar to existing trademarks.
When the seller is ready to list inventory to be sold on Amazon, he must create a listing with specific detailed information about the product for sale. To create a listing, the seller should go to the Seller Central page and click on Add a Product (to create the listing) or Manage Inventory (to edit or change a listing).
Choosing the Correct Detail Page
It is important for the seller to choose the correct detail page that matches the inventory to be sold so that the buyer purchases the correct product. If the seller has inventory that is already being sold on Amazon, he may use the copy to a new product feature to quickly create a new product detail page for their inventory. Although much of the information may be the same
Specifying Product Condition
Specify what type of condition the product is in, whether it is new or used, and if it has any damages.
Selecting a Shipping Method
When the seller chooses a shipping method, it must be decided whether to ship using Fulfillment By Amazon (FBA) or Fulfillment By Merchant (FBM). Once he clicks Save and Finish, the products listed will be ready to sell. It takes roughly 15 minutes for the product to appear on Amazon.
Amazon Listing Optimization Services that help sellers optimize their product listings on Amazon.
Expert advice to optimize your Amazon listing:
Take the time to fill out all required fields in the Seller Central dashboard – including product description, dimensions, weight, color options, and shipping information
Use high quality images of your products with clear and large detail shots
Be sure to include text descriptions that are detailed and specific about your items for sale
Connect your Amazon listing with other channels like social media or email campaigns for better exposure
These services help you get your products listed up on Amazon. They are done by experienced professionals who know the nuances of the Amazon Marketplace.
The listing optimization services that are offered by Amazon Seller Services includes creating product listings, creating promotions, managing your inventory, and understanding your customers to provide better customer experience.
The whole process of listing optimization is about getting the product in front of the customers who are most likely to buy it. The question is how do you get more people to find out about your product? The answer is through effective marketing strategies that will increase visibility in search engine results pages or in social media platforms like Facebook or Instagram. This will increase traffic to your profile page and thus, more people will be able to see what you sell. There are different ways of marketing like paid ads
Amazon is a service provided by Amazon that helps sellers to make the best use of their Amazon listing.
Amazon’s goal is to become a one stop shop for all your needs. They want their customers to be able to find what they are looking for on Amazon and not have to leave the site. To do this, they need sellers that are trying as hard as possible to boost their ratings and reviews. To help with this, Amazon offers a number of services from advertising support, marketing, and promotion as well as optimization services. They offer these services free of cost but it does come at a price in terms of higher ranking position on the website which may lead some sellers not wanting to partake in the program due to the fear of losing revenue or profits.
A lot of people are constantly looking for ways to improve their listings on amazon. This is where the Amazon listing optimization service comes into play. These services offer solutions to amazon merchants based on their need and requirement, which includes amazon product listing design, research and development of keywords, amazon copywriting services, etc.
Amazon Listing Optimization Services are used to help Amazon sellers manage their product listings.
Amazon Listing Optimization Services provides Amazon sellers with the following benefits:
- – Better rankings on Amazon
- – More sales on Amazon
- – Lower PPC costs
- – Higher conversion rates.
Amazon Listing Optimization Services are essentials to maximize visibility on Amazon. These services are also synonymous with keyword incorporation, product optimizations, and conversion rates.
The following are the main jobs that the listings optimization service providers undertake.
– Product Optimizations: This involves making changes in the existing product data so that customers can find it easily. It is important to incorporate keywords which help customers find products quickly.
– Keyword Incorporation: The optimization service provider should be able to identify keywords so that customers can locate products fairly easily when they search for these specific items on the site.
– Conversion Rate: The focus of these services should be to increase customer conversion rates by providing them with all the necessary information about the product listed on their site.
Amazon Listing Optimization Services are the most popular of the three services that Amazon offers for sellers. These services are designed to help companies meet or exceed their sales goals. They are also known as A+ Content Service.
Amazon is very clear with their policies. If you want to offer this service, you must first be an Amazon seller and have a Professional Seller account on Amazon. Then you can apply for the service through your Seller Central account.
This service is not available in all categories or regions on Amazon, but it does work for many different types of products, including new physical products, books, DVDs and CDs. It also works for some types of digital products including software downloads, digital music and eBooks among others.
When a product is created, it needs to be optimized for its potential customer. In this section, we will discuss the importance of Amazon Listing Optimization Services and how it can contribute to the success of a product.
Amazon Listing Optimization Services is a process that helps improve and optimize an Amazon listing by analyzing and reviewing it against certain criteria that are important to success on the marketplace. This includes checking whether or not all required information is provided, such as description, images, etc. It also includes identifying keywords and other relevant listings in order to improve rankings in the search engine
Amazon Listing Optimization Services are a great way to increase visibility and sales on Amazon. It is about the optimization of Amazon listings, which includes both Sales Rank Lookup and Product Page Optimization.
This process provides a range of benefits for sellers, including increased exposure on Amazon’s search engine, higher product ratings, more reviews, and ultimately higher sales.